The company that makes those renowned interlocking stones began existence as a little workshop in Billund, Denmark. Master carpenter Ole Kirk Christiansen wonderful son Godtfred Kirk Christiansen ran the organization, which quickly grew to be a respected producer of plastic gadgets. At the time, a large number of customers were known to stick with wooden or perhaps metal playthings, and a number of Lego’s early on shipments had been returned thanks to poor product sales. However , the brand name soon adapted and in 1949 bought a machine that could mass-produce different kinds of clear plastic toys. This kind of allowed Seglar to add 200 different varieties of toys ~ including baby rattles, plastic-type balls and toy tractors. Nevertheless , the company’s iconic Seglar bricks were not introduced until 1958.

In the early 1970s, the company’s products became increasingly innovative, with the Version Team series discover an element of mechanical accuracy to its sets that would later evolve in the Technic brand. Lego likewise started merchandising its earliest human shapes, which could later evolve into the Minifigure design that appears in every Lego set today. The company began to part out internationally in the late 1960s, opening its initially North American Profano production service and creating a research and development office.

The ’80s were a particularly active ten years for Seglar, with the company opening it is first idea parks and introducing the wildly popular Ninjago series. Lego as well increased it is educational capabilities by offering a number of teaching methods. In the 1990s, the company endured a diminish in earnings, which was partially caused by a transfer in style philosophy that saw more focus on licensed mental property just like Star Wars and Winnie the Pooh, which in turn turned various fans aside.